CASE STUDY · NECTAR HYBRID

One shoot. Four ads.

One location, one talent, one production day for the Nectar Hybrid mattress — cut into four paid-social ads that test two different openings against two different on-screen graphic systems.

Ecommerce Paid social 9:16 vertical 23–26 seconds 4 deliverables
01
What ran

The four cuts

Same room, same bed, same offer. What changes is how each one opens and how the price is put on screen.

Top-down open — overhead shot of the mattress being smoothed, price graphic across the bed Hook A

Top-down open

Overhead shot, hands smoothing the bed. Price type sits directly on the mattress.

Unboxing open — the Nectar Hybrid box lifted off the rolled mattress Hook A

Unboxing open

The box comes off the rolled mattress. Same type treatment, product-reveal entry.

Left-flow open — camera moving left across the made bed with talent lying on it Hook B

Left-flow open

A continuous sequence built on leftward camera movement, carrying the eye across the bed.

Timelapse and voiceover open — the bed being made in timelapse under a banner price lockup Hook B

Timelapse + VO

The bed made in timelapse, carried by voiceover and closed on urgency.

02
The method

What changed, what didn't

This is the part that makes an asset bank worth building: the expensive things stay fixed, the cheap things vary.

Held constant

  • One location, one set dressing
  • One talent, one wardrobe
  • One production day
  • One offer and legal line
  • One aspect ratio — 9:16

Varied per cut

  • Opening shot — overhead, unboxing, camera flow, timelapse
  • On-screen graphics — baked-in type vs banner lockup
  • Voiceover — present on one cut, absent on three
  • Pacing and close
  • Runtime, 23 to 26 seconds
03
The numbers

The maths of one day

Every number here is something you can count on this page — no attribution modelling required.

1production day
4ready-to-run ads
2hook families tested
2graphic systems tested

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