2.3× the sales.
Half the cost.
A paid lead-gen campaign running a monthly media budget in the tens of thousands of shekels. Before our creatives, the account spent that budget in full and returned few sales, at a cost per sale above target. The month after, a new campaign we produced went live.
The client's performance data — budgets, costs and volumes — is confidential. Every number here is therefore shown as an index against the starting point, never as a real value. The ratios are exact and come from the client's PPC report; only the absolute levels have been withheld.
For example: a brand going from 10 sales a month to 23 appears here as 100 → 230. The growth is preserved precisely; the original volume is not disclosed.| Metric | Before | After | Change |
|---|---|---|---|
| Sales | 100 | 226.8 | ×2.27 |
| CPACost per sale | 100 | 56.2 | −43.8% |
| SpendMedia budget | 100 | 127.4 | +27.4% |
| This was the lowest cost per sale the account has reached since it started running. | |||
More sales than the two months before it, combined.
For the three months leading up to the campaign, the account hovered at the same level of sales. The month after, it nearly doubled the best of them.
In the first four months the account was running almost no active budget.
Staged UGC production.
20 hooks in total, plus variations built to test different runtimes. Some of the versions that went live are below.
How we measured — and what else changed
The comparison: the month before the campaign went live against the month after, within the same ad account. The client's other brands in that account served as a control — same seasonality, same period — which is how we know the movement was not account-wide. They are not detailed here, for confidentiality.
What else changed: dedicated landing pages for the brand went live alongside the campaign, and part of the improvement belongs to them. The ads' CTR actually fell that month — what moved was conversion after the click. Lead-to-sale (L2S) fell too: many more leads, less qualified, with volume more than compensating. So this is presented as the result of a campaign, not as a claim that the creative alone caused it.
And at daily resolution — leads around launch day:
The day before launch sat near the bottom of the index. The day after, it jumped many times over — and stayed high.
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